Tell us a little bit about yourself (in relation to your practice)?
Mikael Jasin is the Founder of SSG Coffee Company. He started his coffee journey in 2012 while living in Melbourne, Australia before eventually heading the coffee bars of some of Melbourne's busiest cafes. He moved back to his native Indonesia in 2017 to join Common Grounds Coffee Roasters & ST. ALi Jakarta doing Marketing & Quality Control roles.
Mikael is also a coffee competitor. After competing several times, Mikael won the Indonesian Barista Championship in 2019. He went on to become the first Indonesian in a World Barista Championship final, coming 4th in WBC Boston, 2019. Mikael now works with clients locally and internationally as well as going to origin to do post-harvest processing.
Mikael enjoys drinking natural wine, eating carb-loaded food, doing 4 AM runs & working out and sometimes not eating any food for days for charity.
What is your specialization?
Currently I specialise in using my educational background in psychology, strategic marketing and design thinking in improving the Indonesian coffee industry. My work ranges from educational role with the Specialty Coffee Association of Indonesia, barista training, coffee consulting as well as applying scientifically backed purpose driven fermentation in different coffee growing regions in Indonesia.